Our Story
We live for warm days and make cool AF t-shirts that are good for our planet.
It started with a six-year-old and a Hawaiian coffee brand...
Our founder, Ben, grew up on the south coast of the UK, surrounded by surf culture and beach life. He fell in love with holidays in the sun and quickly developed an obsession with t-shirts that matched the joy and freedom they evoked.
One in particular — a colourful vintage tee from a Hawaiian coffee brand — became his all-time favourite. When it was lost, no other style came close. So, several years and plenty of holidays later, he decided to make his own...
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Sea & Piscine was born out of Ben's passion for laid-back adventures and days by the water, with a mission to serve those who share the same deep love for sunny escapes and carefree vibes.
But he wanted these sun-soaked styles to do more than make people look and feel good. Committing to sustainable production, circular fashion and environmental initiatives from day one, Sea & Piscine enables people to do good, too.
While that original Hawaiian coffee tee may be long gone, its spirit lives on in every Sea & Piscine design.
Today, our goal is to sustainably capture the sunshine, memories and easy-going spirit of those holidays that stay with you long after you unpack your bags.
Discover super comfortable, sunshine-ready threads.
Our unique summer-inspired designs don't just look good on the beach. Whether it's casual drinks, a lazy weekend at home or a sweaty commute, they help you feel the vacation spirit wherever you are.